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PRODUCERS: Attempted recovery, through export, for the windows branch

The current macroeconomic indicators, which reflect the uncertainty of the business environment, are relatively unfavorable for companies operating on the market for windows, doors and related domains. Domestically, the political instability, the low level of joinery demand (which narrows progressively), the dwindling budgetary funds (which do not allow the initiation of new construction projects), the blocking of the national rehabilitation program (which was discussed only during the election period), the increased number of insolvencies and bankruptcies and the focus of the public attention on all matters other than those of economic recovery are just some exogenous factors exerting a negative influence on firms from the industry. In the absence of real support from government decision makers, the managers of specialized companies provide fewer and fewer solutions for boosting sales, with the exception of export supplies, which continues to be a viable option and increases the number of deliveries for manufacturers and suppliers. Since the deliveries of thermo-insulating joinery on foreign markets seem now to be a viable option, which ensures a profit more than acceptable, as well as the optimal use of some overproduction capacities in the current national demand context, the level of export for PVC windows and wood assemblies (communicated by the National Statistics Institute- INS) reflects accurately the current situation and the perspectives of the profile market. In this regard, the operators with headquarters established in our country - and who own production units for PVC assemblies - decided in 2012 to export windows and doors made out of this material especially in Italy as well as in France, the Czech Republic, Germany, Belgium and other countries. Thus, it can be observed that deliveries to EU member states have the share in absolute terms. However, the economic agents have selected other markets with potential such as those in Switzerland, Canada, South Korea, Israel etc., but the quantities involved are currently low and do not ensure the placement in the ranking of the six main countries where Romanian products are preferred. For further information and a detailed analysis of the current Fereastra issue click here!
 
 

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