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ADF PROD: Investment of one million EUR in development

The thermal insulating joinery manufacturer ADF Prod from Piatra Neamţ, aims at an increase of at least 10% in turnover in 2015, compared with the 4.6 million EUR recorded in 2014. In addition, for the business development, the management has allocated funds of 500.000 EUR in order to expand the production capacity and increase the productivity of the thermal insulating glass specific division. This investment program was started in 2014 by acquiring the latest equipment, whose value stood at 500.000 EUR. In the future, the company intends to complete the total relocation of production to another location, to triple the production capacity, to increase productivity and access new markets, both in Romania and in Europe. Currently, the company's work involves the production of PVC joinery (up to 80% of the total) and thermal insulated glass (delivered also for third parties), as well as the commercialization of rolls and garage doors under the MCA brand. The deliveries of the company are carried out both nationally and internationally. Nationally, there are two operational showrooms in Piatra Neamț, and for orders placed therein, assembly can be provided. At the same time, the company delivers directly to customers, with its own means of transport and ensures supplies through a network of 40 distributors, which are active in the territory. Approximately 35% of the total production is exported to Italy, France, Belgium and Austria, where, since the beginning of involvement in operations of this type, there were initiated partnerships with local companies which also provide the assembling of the products. The ADF managers said that, internally, they have lately noticed a significant increase in demand for products with a high degree of quality, a segment which represents, in fact, the main domain of the company. At the same time, through export, the long-term target is to increase the market share. Areas most representative in terms of deliveries are Moldova (nationally) and Italy (export). With over 20 years experience in this field, the manufacturer from Piatra Neamţ has gained a strong position on this market also by providing a complex range of auxiliary services.
 

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