PAINT & VARNISH: Attempts to stabilize the market segment

According to the experts of the specific industry, the present value of the domestic market of paints and varnishes was evaluated, in 2012, to 310 million Euros. This level is confirmed by the information included in a national ranking of the producers, according to the declared turnover published on the Ministry of Finance website. Thereby, in 2011 and - most probably in 2012 - the main competitors in the analyzed industry were, in alphabetical order: Atlas Corporation, Azur, Chimtitan, Daw Benţa, Deutek, Druckfarben, Fabryo Corporation, Köber, Policolor and Sarcom. Latest available figures reported in 2011 indicate a total sales value of 201.69 million Euros, down to 4.05% compared to 2010, when shipments totaled 210,2 million Euros (-8.41%, compared to 2009). In the first year of recession, these companies have registered a summed turnover of 229.5 million Euros, and this is why the downward trend was observed for the entire recession period. In terms of the changes observed on the top, it can be noted that the finishing materials market leader (in terms of value), which had in 2009 a market share of 16%, was surpassed in the following year by one of its two main competitors. The latter managed to increase its share from 15% to 18%, and the figure reached 20% in 2011. It must be mentioned that the total turnover of the companies analyzed includes revenues resulting from some other activities, a part of these manufacturers being involved in various areas, such as, for example, manufacture/delivery of adhesives and dry mortars, expanded polystyrene boards for insulation, construction tools and instruments etc. Because sales could not be broken down by product category, a turnover value of 310 million Euros for the specific industry of paints and varnishes in 2012, can be considered a realistic assessment. For further information and a detailed analysis of the current Agenda Constructiilor issue, click here!